Lingerie company launches curvy model search
Star in a Bra is open to all confident and naturally curvaceous women who are D plus cup size. The winner has the opportunity to receive an exclusive one-year international modeling contract with Curvy Kate, and become the U.S. face and body of the brand, fronting a marketing campaign that includes website, video and print components.
Star in a Bra has already taken place five times in the U.K., becoming a widely anticipated event garnering thousands of entries, and has since launched in Australia, and now for the first time, America. Curvy Kate uses only amateur models found through Star in a Bra, and have signed a diverse set of women with dress sizes from 8 – 16, and cup sizes from E – J.
Star in a Bra was born out of necessity when Curvy Kate launched in the U.K. in 2009, and company executives couldn’t find a professional model that wore the product well and also fit the “flirty, fabulous, full-busted” brand image.
Lauren Colfer, who won in the U.K. in 2009, said she entered by taking pictures of herself in the bathroom mirror.
“I sent them to Curvy Kate, and here I am now,” Lauren said. “If you’ve got it, flaunt it! It’s great seeing curvier girls in the fashion industry to relate to.”
Between now and April 27, women ages 18 and over with natural D plus cup sizes can create an entry profile on Curvy Kate’s Facebook page. To enter, you’ll have to upload five pictures of yourself wearing their lingerie or swimwear, and write a short summary of why you want to be Curvy Kate’s Star in a Bra.
People will be able to vote on the winner starting in June. The winner will be flown to the U.K. for a series of photo shoots to execute the marketing campaign with other winners from the U.K. and Australia. In addition to the modeling contract, the winner will also receive a year’s supply of Curvy Kate lingerie.