ideeli adds plus size sales
The members-only shopping site ideeli — which offers clothes and accessories at a steep discount for a limited time — has added new plus size sales. “Plus Size Perfection” will be held on alternating Wednesdays starting at noon. It kicked off this week.
Petite sales will be offered on the other Wednesdays.
Plus size designers participating so far include Ravon, Tiana B, Tahari, Donna Ricco New York, Seven7, Juicy and Calvin Klein. The first sale included casual and fancy dresses, jeans, tops, coats and even lingerie. Prices were good too. This adorable khaki skirt from XCVI, which retails for $105, was offered for $29. And this pretty blue dress from Tahari was on sale for $59, though it retails for $159.
The conversation around special sizes first began with ideeli’s followers on both Facebook and Twitter, where members began expressing a strong interest in seeing plus size options on the site.
“Many designers cap their collections at size 10, yet there is clearly demand for contemporary styles in fuller-figured sizes. With special size apparel still underrepresented in retail – particularly in the popular flash sale category – we couldn’t ignore the incredible response from members and we’re excited to now offer a great selection of brands, styles and sizes on a consistent basis,” says Mary Harmon, group vice president at ideeli.