Jewelry, cosmetics inspired by ‘Alice in Wonderland’

Written by  //  February 13, 2010  //  Blog  //  No comments

Tim Burton’s re-imagined “Alice in Wonderland” releases in the US on March 5, and anticipation for the film is reaching a fever pitch. Disney has just announced that it is partnering with several designers and retailers for “Alice” inspired jewelry, cosmetics and even clothing (not available in plus sizes, unfortunately).

Disney Consumer Products collaborated with  jewelry designer Tom Binns, fashion designer Sue Wong and Swarovski, the world’s largest producer of cut crystals, to create a line that brings the film and characters to life. Plus, cosmetics companies Opi and Urban Decay both have “Alice” lines.

Here are details on the collections:

Urban Decay: A 16-color eyeshadow palette opens to a playful pop-up scene of Alice and her journey through the mushroom forest. The Alice Book of Shadows offers 16 best-selling eye shadows, as well as two travel sizes of 24/7 Eye Pencils and one Eyeshadow Primer Potion. DCP and Urban Decay worked together to develop names for the eye shadows reflective of the many topsy-turvy people and things in Underland: Underland, Alice, Oraculum, Queen, Chessur, White Rabbit, Wonderland, Curiouser, Muchness, Mushroom, Midnight Tea Party, Vorpal, Absolem, Drink Me, Eat Me, Mad Hatter, Jabberwocky. It’s available for $52 at Sephora, ULTA and Macy’s or online at sephora.com, ulta.com, macys.com, and urbandecay.com.

Tom Binns: The first collection, the Tom Binns for Walt Disney Signature line will offer a limited edition collection of six high-end jewelry pieces. It will be available at luxury retailers and boutiques with a price range from $600 – $1000. The second collection, Tom Binns for Disney Couture, will be for Disney’s popular jewelry line and will offer 35 pieces. This line will be available at department stores and specialty boutiques with a retail price range from $50 – $250. Assorted items will also be available at select Disney Store retail locations.

Swarovski: The line features 17 pieces including pendants, necklaces, rings and earrings inspired by the Red Queen, the Mad Hatter, the Cheshire Cat, the White Rabbit and other Alice icons such as teapots, cupcakes and keys. Ranging from $80 – $350, the line will be available at select department stores, at Swarovski retail stores and online at www.Swarovski.com, with select pieces at www.DisneyStore.com.

OPI: The company will debut four limited-edition nail shades inspired by Alice in Wonderland, including blue glitter Absolutely Alice; red shimmer Thanks So Muchness; hot red Off with Her Red; and black glitter Mad as a Hatter.  The lacquers are available at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret and Ulta for $8.50 suggested retail.

Sue Wong: I left this one for last, because the largest size available is 12. But if you’re interested, here’s the details. The collection will feature pieces influenced by key story characters and locations, including Alice, the Red Queen, the White Queen, the White Rabbit and the talking flower garden. Ranging from $329 to $609, the collection will be available in department stores such as Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Nordstrom’s, Lord and Taylor and Macy’s, as well as on www.SueWong.com.

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