Lane Bryant introduces chic new collection

Written by  //  September 17, 2009  //  Blog  //  No comments

Inspired by the runways of Paris, Milan and London, Lane Bryant introduces the icon Collection by Lane Bryant (Photo: Business Wire)

(Photo: Business Wire)

Call this the nail in the coffin of plus size muumuus and stretchy polyester pants. Lane Bryant has introduced a new collection called Icon that would fit in to the pages of any glossy fashion magazine.

The collection includes modern interpretations of classic styles including the cold shoulder blouse, a long double-placket riding coat, harem pants and a boho print dress. All items retail between $68 and $178.

“Lane Bryant has always been committed to providing high quality, fashion forward styling that our customers want – the icon Collection by Lane Bryant takes it to a whole new level,” says Brian Woolf, President, Lane Bryant & Cacique. “We’re confident our devoted customers will be thrilled with the new collection and will be inspired to shop at Lane Bryant to add pieces from the collection to their wardrobes.”

My favorite item? A gorgeous equestrian-inspired riding coat that retails for $148.

The Icon line debuted at certain Lane Bryant stores and at LaneBryant.com on Aug. 31.

Leave a Comment

comm comm comm